Planning and design of the main branch of the school for psychometric evaluation testing and matriculation examination – Yoel Geva. The branch is located in Alon Towers in Tel Aviv, Israel. The branch includes offices, boardrooms, administration and classrooms. The design reflects the values of the brand of Yoel Geva and is tailored to its specific costumers. The natural material palette, based on wood, iron and concrete incorporated with the colorful and vibrant branding, together creates a warm and inviting space.